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11 Sep 2025

With D2C bike brands facing significant headwinds, local bike have seen modest but real improvements in profits and prospects. Partnerships like ACT and Bikmo are helping independents strengthen...

5 Sep 2025

The average cycle trip in England lasted 24 minutes in 2024, remaining consistent with the previous year, new figures from the National Travel Survey have revealed.

4 Sep 2025

A panel event hosted by ACT Director Jonathan Harrison will focus on retailer experiences and how they are adapting to a number of challenges within the sector at this year’s inaugural...

3 Sep 2025

Cycling just two miles to work can improve heart health by up to 30 per cent compared with driving, new research has shown.

3 Sep 2025

The UK is far behind most European countries in e-bike sales, according to new research from ACT member Paul's Cycles.

2 Sep 2025

A barber's shop in Northern Ireland has proved that it's a cut above the rest by picking up the inaugural Love Your High Street Award 2025, following a public vote that attracted over 2,230...

29 Aug 2025

Pre-registration has now opened for the very first Cycling Industry News Live (CIN Live) show, taking place on Sunday 14 and Monday 15 September 2025 at NAEC Stoneleigh, Warwickshire.

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month...

20 Aug 2025

Cycling and active living charity Sustrans has claimed there is strong evidence that a lack of infrastructure is the biggest barrier to getting more people on bikes in Northern Ireland.

14 Aug 2025

The global bike industry remains under pressure as Shimano, Giant and Canyon all report weaker profits and subdued outlooks for 2025.

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Activate Cycle Academy returns to major bike festival with Cytech training insight

Posted on in Business News , Cycles News

Cytech training provider Activate Cycle Academy will be at this year’s Cannondale Malverns Classic Mountain Bike Festival over the August Bank Holiday.

Bike Festival
kegfire/stock.adobe.com

As part of the Expo Trade Arena, Activate will be on hand with details about Cytech technical training courses, their bike mechanic apprenticeship programme, and expert advice on bike maintenance.

“This event is the best Bank Holiday weekend for anyone who loves bikes, racing, and great times with family and friends,” said a spokesperson from Activate. “We’re excited to be back and look forward to chatting with riders about their future in the cycle industry.”

The 2025 Malverns Classic takes place from 21st to 24th August at Eastnor Deer Park and is set to be the festival’s biggest year yet, with expanded camping, racing and exhibition areas.

Known as the “Glastonbury of mountain biking,” the event features four days of racing across all disciplines, live entertainment, street food, and activities for all ages.

To find out more and register for the event, where you can meet the Activate team, you can visit the event website here.

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