Cycling sees major uptake among young Brits, Strava data shows
Posted on in Business News , Cycles News
New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.
Ahead of a busy summer for professional cycling, the fitness platform’s figures show that younger generations are taking to two wheels in record numbers.
The number of UK cyclists under 35 using Strava has jumped by more than 80% since 2019.
Cycling clubs are also booming, with athlete participation in UK-based clubs on Strava rising by nearly 60% in the past year.
More women are riding too, with logged cycling activity among women in the UK up almost 20% since 2019.
Strava’s data suggests more women are now using bikes for both commuting and leisure, helping to close the gender gap in cycling.
UK cyclists are increasingly going abroad for their rides, with Spain, France, Italy, the Netherlands and the USA the most popular destinations in 2024.
Amy Hudson, UK endurance cyclist and author, said: “It’s exciting to see Gen Z and Millennials redefining what it means to be a cyclist. It’s clear that cycling is now much more than just a sport – it has become a way for people to connect with communities, seek adventures and escape the stressors of daily life.
“The huge growth in local cycling clubs also shows just how powerful that connection through sport can be. It’s particularly inspiring to see more women joining the movement and playing a big part in making cycling a more supportive and inclusive scene for everyone.”