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14 Mar 2024

The Association of Cycle Traders has held productive discussions with the Cycle to Work Alliance around the issue of Cycle to Work reform, following the news that more than 650 independent bike...

12 Mar 2024

ACT parent company, Bira – the British Independent Retailers’ Association -  has said that the Chancellor’s decision to reduce national insurance rates could offer a...

11 Mar 2024

The Cycle to Work Alliance and the Association of Cycle Traders have identified common areas of interest around Cycle to Work reform.

11 Mar 2024

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has launched a new Facebook group - the Cytech Tech Forum –...

11 Mar 2024

Proposed government changes to regulations and legislation governing EAPCs (Electrically assisted pedal cycles), which could see a doubling in the power of e-bikes to 500W and allowing ebikes to...

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

7 Mar 2024

ACT member and Cytech-accredited retailer JE James Cycles – one of the largest independent cycle retailers in Europe – is to open a new 7,874 sq ft store shop in Barnsley town...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

29 Feb 2024

Retailers looking for a payment solution that facilitates in-person, remote and online payments should look at what’s on offer from ACT partner Global Payments.
 

29 Feb 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

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Results of Social Media Survey

Posted on in Business News , Cycles News

FacebookSocial media has become a massive part of business marketing to improve brand loyalty, engage with consumers and build stronger consumer relationships.

Social media has become the tool to set a business apart from its competition by highlighting its niche.

According to market research, Facebook remains the dominant social media platform. So we asked the industry ‘what does social media do for your business?'

Many businesses use a variety of social media platforms, with Facebook, Instagram and Twitter being the three most popular platforms. However, Facebook is still the most widespread social media platform with 60% of businesses using Facebook, 30% of businesses using Instagram and only 10% of businesses using Twitter.

The social media platform that gains the most traction is Facebook (70%).

The most popular types of posts that gain the most engagement on social media platforms are posts about new bicycles, events posts, workshop tips and videos.

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