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16 Apr 2026

Consumer finance is entering a new phase in the UK, shaped by tighter regulation, evolving customer expectations, and increased scrutiny on outcomes. We’ve explained the key things you...

10 Apr 2026

It’s easy to forget the moment your love for bike shops began. Mat Clark, owner of BRINK - a UK-based business specialising in cycling retail, brand strategy, and industry insight -...

8 Apr 2026

Bike frame and fork protection specialists BikeWrap has confirmed its sponsorship of the Cytech Pub Quiz, part of the build up to Local Bike Shop Week next month.

2 Apr 2026

Bikebook has announced a new integration with Shopify

1 Apr 2026

An awards scheme celebrating independent bike shops that go above and beyond for their communities launches this week.

30 Mar 2026

ACT parent company Bira has warned that falling retail sales in February are an early sign of consumers reining in their spending amid growing economic uncertainty.

26 Mar 2026

A flagship cycling borough in outer London is poised to lift its eight-year ban on dockless e-bikes, with Waltham Forest Labour Party pledging to introduce a scheme if it retains control of...

26 Mar 2026

Bira has welcomed the government's £319 million investment in high street revitalisation, while warning that without reform of business rates and action on overseas imports, many high...

19 Mar 2026

This one's sobering: 42% of small businesses reported a cyber breach in 2024, according to the National Cyber Security Centre. And it's not just massive corporations being targeted. It's small,...

18 Mar 2026

An independent bike shop is refusing to sell or repair e-scooters over concerns about how they are being used, with the area’s police force backing the call and urging others to follow...

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Activate Cycle Academy returns to major bike festival with Cytech training insight

Posted on in Business News , Cycles News

Cytech training provider Activate Cycle Academy will be at this year’s Cannondale Malverns Classic Mountain Bike Festival over the August Bank Holiday.

Bike Festival
kegfire/stock.adobe.com

As part of the Expo Trade Arena, Activate will be on hand with details about Cytech technical training courses, their bike mechanic apprenticeship programme, and expert advice on bike maintenance.

“This event is the best Bank Holiday weekend for anyone who loves bikes, racing, and great times with family and friends,” said a spokesperson from Activate. “We’re excited to be back and look forward to chatting with riders about their future in the cycle industry.”

The 2025 Malverns Classic takes place from 21st to 24th August at Eastnor Deer Park and is set to be the festival’s biggest year yet, with expanded camping, racing and exhibition areas.

Known as the “Glastonbury of mountain biking,” the event features four days of racing across all disciplines, live entertainment, street food, and activities for all ages.

To find out more and register for the event, where you can meet the Activate team, you can visit the event website here.

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