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26 Mar 2024

CEO of UK cycle clothing and accessories brand Lusso has said that the takeover of Wiggle by Mike Ashley’s Frasers Group represents an opportunity for small bike businesses to benefit...

25 Mar 2024

A government adviser on cities has urged ministers to make urban areas friendlier for walking and cycling, saying this would boost prosperity, health and personal freedom, and could even help...

25 Mar 2024

The annual e-bike monitor by market research institute GfK has found that the 25-34 age group made up a bigger portion of all e-bike customers in the Netherlands in 2023 compared with 2022,...

25 Mar 2024

When ACT member E-Motion Electric Vehicle Company in Swindon found that its outside wall had been vandalised with graffiti tags, manager Mark Butler decided to tidy it up a bit.
So Mark and...

22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

14 Mar 2024

The Association of Cycle Traders has held productive discussions with the Cycle to Work Alliance around the issue of Cycle to Work reform, following the news that more than 650 independent bike...

12 Mar 2024

ACT parent company, Bira – the British Independent Retailers’ Association -  has said that the Chancellor’s decision to reduce national insurance rates could offer a...

11 Mar 2024

The Cycle to Work Alliance and the Association of Cycle Traders have identified common areas of interest around Cycle to Work reform.

11 Mar 2024

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has launched a new Facebook group - the Cytech Tech Forum –...

11 Mar 2024

Proposed government changes to regulations and legislation governing EAPCs (Electrically assisted pedal cycles), which could see a doubling in the power of e-bikes to 500W and allowing ebikes to...

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Maybe*'s social media tips to generate leads from Instagram

Posted on in Business News ,Brands & Products News , Cycles News

String Theory Garage repeatedly feature as one of the most engaged local businesses in Stratford-Upon-Avon. They talked to Maybe* about how they focus on engaging with every single like, comment, share, story watcher AND ensure that their customer journey shines through to generate leads from Instagram. Read on to discover their social media tips.

 

Generate leads from Instagram

String Theory Garage was founded by Ben Broke-Smith in 2018. Ben has over 15 years of experience working on cars and competed for several years in British, Irish and European drifting championships, achieving many podium finishes and winning the European championship in 2008. To this day, Ben is a keen driver and attends track days as much as time allows, still spending his free time tinkering with car suspension tuning and wheel alignment, constantly looking to find that little extra improvement.

​Ben's diverse driving experience, extensive technical understanding and strong eye for detail are what has led to the success of String Theory Garage today, where hundreds of happy customers have had their cars transformed in the hands of Ben.

"I got into social media a while back, I started up a Youtube channel and it really took off for other car and racing lovers like me. I then built up a successful Instagram with over 10,000 followers and was getting around a 10% engagement ratio so I have just applied my knowledge to String Theory. Most of the customers coming into the garage see their cars like their babies just like we do so we know what works for them content wise" says Ben.

The garage use social media to take a photo of the before, the middle and the after and talk about how and what they have changed for that customer. It encourages people to engage with us because they love cars, it encourages people to ask questions and also to think about what the garage could actually do for them, and in turn generates leads.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

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