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18 Sep 2023

ACT member Balfe’s Bikes has begun its plan to introduce Cytech apprentices to its stores and upskill existing staff through the Cytech training programme.

9 May 2023

A mixed picture is emerging about the effect of the Coronation weekend across the UK's retail sector.

20 Jul 2022

Each week Maybe* round up the best social media posts from across the UK. See who's coming...

14 Jul 2022

It's been a busy first half of the year at Maybe* HQ and they've kicked off the second half with one of their favourite celebrations, Independents' Day. Maybe*'s support of the campaign made 21...

6 Jul 2022

Running social media competitions and Instagram giveaways are an easy way to build your audience and your engagement. But there are a few tips and tricks you need to master, as well as those...

30 Jun 2022

Independents' Day weekend is taking place from 2-3 July 2022. To celebrate Maybe* have got a tailor-made competition you can share across social media to encourage your customers to shop indie....

23 Jun 2022

Every month Maybe* gives one of our clients £500 to spend on social media advertising. To enter all you need to do is watch the Maybe* training videos or attend their webinars.

12 May 2022

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

31 Mar 2022

Each week Maybe* round up the best social media posts from across the UK. See who's coming...

17 Mar 2022

Your feedback will help Maybe* to design and build a range of support to help businesses succeed with digital and is part of your qualification for a social media grant.

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Maybe*'s social media tips to generate leads from Instagram

Posted on in Business News ,Brands & Products News , Cycles News

String Theory Garage repeatedly feature as one of the most engaged local businesses in Stratford-Upon-Avon. They talked to Maybe* about how they focus on engaging with every single like, comment, share, story watcher AND ensure that their customer journey shines through to generate leads from Instagram. Read on to discover their social media tips.

 

Generate leads from Instagram

String Theory Garage was founded by Ben Broke-Smith in 2018. Ben has over 15 years of experience working on cars and competed for several years in British, Irish and European drifting championships, achieving many podium finishes and winning the European championship in 2008. To this day, Ben is a keen driver and attends track days as much as time allows, still spending his free time tinkering with car suspension tuning and wheel alignment, constantly looking to find that little extra improvement.

​Ben's diverse driving experience, extensive technical understanding and strong eye for detail are what has led to the success of String Theory Garage today, where hundreds of happy customers have had their cars transformed in the hands of Ben.

"I got into social media a while back, I started up a Youtube channel and it really took off for other car and racing lovers like me. I then built up a successful Instagram with over 10,000 followers and was getting around a 10% engagement ratio so I have just applied my knowledge to String Theory. Most of the customers coming into the garage see their cars like their babies just like we do so we know what works for them content wise" says Ben.

The garage use social media to take a photo of the before, the middle and the after and talk about how and what they have changed for that customer. It encourages people to engage with us because they love cars, it encourages people to ask questions and also to think about what the garage could actually do for them, and in turn generates leads.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

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