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21 Jul 2026

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8 Jul 2026

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7 Jul 2026

The illegal use of electric off-road motorbikes and modified e-bikes fitted with throttles that effectively convert them into mopeds or motorbikes has become a road safety priority, according to...

1 Jul 2026

The ACT has warned that rising employment costs are quietly killing off one of the industry's most important entry points,  that being the traditional Saturday job.

30 Jun 2026

A new specialist police training course focused on e-bike compliance, enforcement and safety has been launched by Cytech training provider and ACT member Activate Cycle Academy to help forces...

25 Jun 2026

Consumer watchdog Which has brought together retail industry leaders to call for tougher regulation of online marketplaces amid growing concerns over unsafe and non compliant products being sold...

24 Jun 2026

The ACT is backing a nationwide campaign from Cycling UK aimed at helping more people get back on their bikes with free safety checks and simple repairs this summer.

24 Jun 2026

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for...

22 Jun 2026

Shared e-bike operator Lime has been hit with more than £140,000 in fines after its users were found to be the worst offenders for poor parking in the Royal Borough...

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Retail finance now critical to cycle sales, new V12 data shows

Posted on in Cycles News

New data shared by ACT partner V12 highlights the growing role of finance in the cycle retail sector, with 72% of customers saying they would not have made their purchase if finance had not been available. 

 The findings underline how finance options are increasingly influencing purchasing decisions, particularly as average transaction values rise across bikes, ebikes and premium components. 

Speed at checkout also remains a key factor. According to V12, nine in ten finance applications are approved in an average of just six seconds, helping retailers maintain momentum on the shop floor without adding friction to the sales process. 

As consumer expectations continue to evolve, retailers offering fast, flexible finance solutions are better positioned to convert interest into completed sales. 

Read more here

V12 infographic

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