Poor websites hurt bricks and mortar retailers
Posted on in Business News , Cycles News
Poorly performing e-commerce sites can damage future sales both online and in-store.
Reports on Christmas revenues have shown that online is becoming more critical to retailers success. But according to a new online shopping experiences survey conducted by OnePoll, poorly performing e-commerce sites risk damaging future sales both online and in physical stores.
The majority of people said they have been frustrated with slow loading websites or mobile apps when shopping online. If a retailer's website or mobile app performs poorly, both men (58%) and women (52%) tend to avoid making purchases from that website again.
Bad online shopping experiences also have an impact on high street shopping. 51% of male respondents declared that they would be less likely to visit a retailer in-store if they've had a negative experience on their website or mobile app, compared to a lower percentage of women (43%).
Mehdi Daoudi, CEO and co-founder of Catchpoint, commented: "As more retailers reveal how much revenue growth comes from their online presence, the ability to constantly monitor how customers are experiencing digital services is going to be critical. Whether male or female, it looks like the Great British Shopper expects a rich and responsive online experience that enables them to find and pay for what they want with minimum fuss."
If you're looking to create a better online shopping experience for your customers, check out i-BikeShop.com.
i-BikeShop has been developed to allow any shop to easily and quickly establish an internet presence, to generate more inbound enquiries and to get selling online.
The simple to use platform means retailers can perform individual tasks with no HTML knowledge required! If you can send email or fill in online forms, you can use i-Bikeshop.
Half price set-up for any new site
ACT members benefit from half price set-up (saving £125) and free access to the bike central database for one modal season.
If you aren't already a member, Click here or login to My ActSmart to upgrade your subscription.
To find out more about i-BikeShop click here
