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5 Jun 2026

Long-standing ACT partner V12 Retail Finance has been announced as sponsor of the Retailers Category at the BikeBiz Awards 2026, reinforcing its continued support for cycle retailers across the...

3 Jun 2026

ACT parent company Bira has warned that soaring business costs have gutted the entry-level jobs that once gave young people their first step into work, as government figures confirm the number...

1 Jun 2026

E‑Bike Positive has entered a new phase with the introduction of its updated Retailer Commitment, as the scheme prepares for a full public launch this summer.

29 May 2026

ACT Director Jonathan Harrison Featured on Latest BikeBiz Podcast Discussing E-Bike Positive

29 May 2026

New data shared by ACT partner V12 highlights the growing role of finance in the cycle retail sector

28 May 2026

Cycling UK is launching The Big Fix, a national campaign helping people get unused bikes back on the road

27 May 2026

New research suggesting motorists are increasingly turning to cycling as fuel prices rise

15 May 2026

BT has announced price increases on copper lines, ISDN and multiline setups starting from May 2026

14 May 2026

Following a strong industry response to Gogeta’s decision to remove retailer fees entirely, the cycle-to-work provider is encouraging independent retailers to take a more proactive role in...

8 May 2026

Bike shops across the UK have been at the centre of a week-long celebration

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Retail finance now critical to cycle sales, new V12 data shows

Posted on in Cycles News

New data shared by ACT partner V12 highlights the growing role of finance in the cycle retail sector, with 72% of customers saying they would not have made their purchase if finance had not been available. 

 The findings underline how finance options are increasingly influencing purchasing decisions, particularly as average transaction values rise across bikes, ebikes and premium components. 

Speed at checkout also remains a key factor. According to V12, nine in ten finance applications are approved in an average of just six seconds, helping retailers maintain momentum on the shop floor without adding friction to the sales process. 

As consumer expectations continue to evolve, retailers offering fast, flexible finance solutions are better positioned to convert interest into completed sales. 

Read more here

V12 infographic

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