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17 Apr 2026

The Bikeability Trust is set to receive £78 million as part of a £108 million Government funding package to boost walking, wheeling and cycling across England, marking the largest...

17 Apr 2026

An independent bike shop has reopened its doors less than 24 hours after a ram raid saw around £40,000 worth of stock stolen and a further £50,000 in damage caused to the premises.

16 Apr 2026

The ACT is urging independent bike shops to enter the first ever Local Bike Shop Awards before entries close on Sunday 19th April.

16 Apr 2026

Consumer finance is entering a new phase in the UK, shaped by tighter regulation, evolving customer expectations, and increased scrutiny on outcomes. We’ve explained the key things you...

10 Apr 2026

It’s easy to forget the moment your love for bike shops began. Mat Clark, owner of BRINK - a UK-based business specialising in cycling retail, brand strategy, and industry insight -...

8 Apr 2026

Bike frame and fork protection specialists BikeWrap has confirmed its sponsorship of the Cytech Pub Quiz, part of the build up to Local Bike Shop Week next month.

2 Apr 2026

Bikebook has announced a new integration with Shopify

1 Apr 2026

An awards scheme celebrating independent bike shops that go above and beyond for their communities launches this week.

30 Mar 2026

ACT parent company Bira has warned that falling retail sales in February are an early sign of consumers reining in their spending amid growing economic uncertainty.

26 Mar 2026

A flagship cycling borough in outer London is poised to lift its eight-year ban on dockless e-bikes, with Waltham Forest Labour Party pledging to introduce a scheme if it retains control of...

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Guardian article on e-bikes and illegal usage "refreshingly balanced", according to the ACT

Posted on in Business News , Cycles News

Cycling retail specialists including the ACT has praised a recent Guardian feature on the topic of e-bikes and the use of illegal and unregulated models, with the piece providing “important details that distinguish safe, quality e-bikes from those that do not ahere to legal UK standards.”

Man E-Bike
BGStock72/stock.adobe.com

The article explores a variety of case studies and interviews with e-bike users, victims of reckless illegal e-bike usage, and politicians including Labour MP for Leeds North and Chair of the All Party Parliamentary Group for Cycling and Walking (APPGCW) Fabian Hamilton.

The feature also clearly explains what makes an e-bike road legal in the UK, including having pedals, a motor capped at 250W, and providing assistance only up to 15.5mph, with the piece clarifying that anything beyond this is classified as a motorcycle and subject to licensing, registration, and insurance.

According to the ACT, the Guardian piece succeeds where many mainstream reports fall short by fairly exploring the dangers posed by illegal e-bikes while also recognising the value of safe, certified models.

ACT Director Jonathan Harrison
ACT Director Jonathan Harrison

Jonathan Harrison, Director of the ACT, said: “This is a refreshingly balanced piece of journalism. Far too often, e-bikes are covered in the media with a focus only on danger, without distinguishing between legal, regulated bikes and unsafe, unapproved machines. This article is reasoned, well researched, and provides fair coverage of the issue.”

He added that the E-Bike Positive campaign, which the ACT is a part of, is working to highlight the benefits of e-bikes while ensuring that the industry and retailers commit to safety and legality.

“The E-Bike Positive campaign supports the responsible growth of e-bikes by helping retailers and consumers understand what makes a product safe and legal,” Harrison explained. It also calls for stronger Government action and awareness around the risks of unregulated imports, particularly online, where consumers may not realise they are buying unsafe vehicles.”

The Guardian’s report underscored the scale of the challenge faced by enforcement, with the City of London police having already seized more than 200 illegal e-bikes this year, with some found capable of speeds up to 70mph, while also noting through it’s interviewees that legitimate manufacturers and retailers are also suffering as a result of unsafe and unlawful products.

The ACT stressed that such reports help both the trade and the public by separating legitimate pedal-assist e-bikes – a vital tool for sustainable transport – from the dangerous, unregulated machines flooding the market.

Lee Kidger, owner of The Electric Bike Shop, which has pledged to the E-Bike Positive campaign, welcomed the Guardian’s intervention: “Really pleased to see The Guardian highlight some of the great work being doing to eliminate the use of illegal Electric Bikes (They shouldn't even be called Bikes). It feels like some are clear these are not fit for road use, but others have a serious lack of understanding – which ultimately leads to frustrating.

"The Electric Bike Shop are proud to sign the Association of Cycle Traders pledge to only work on certified Electric Bikes in the United Kingdom. The sooner an official register comes, the better – as currently there is no way of determining legal and illegal product.

“Only by trained professionals can the assumption be made. Some might say its easy to decipher, which it can be, but without any official testing or accreditation it is left to the individual to decide.”

The E-Bike Positive campaign continues to gain support from retailers and industry figures, aiming to protect consumers, encourage responsible trade, and promote e-bikes as a safe and sustainable choice for everyday transport.

You can read the full Guardian article here.

For more information on the E-Bike Positive campaign, click here.

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