Madison confirms digiBike* will return for 2022
Posted on in Business News ,Brands & Products News , Cycles News
as confirmed that the online version of iceBike*, digiBike*, is set to return for 2022.
This year will bring everything expected at iceBike* but in a digital format in a whole month of content from Monday 21st February all the way through to Friday 18th March. There is more time to access, view and engage with the content, and more opportunities to take advantage of any of the exclusive, show-only offers, said Madison.
Other improvements planned, following feedback on last year's digital showcase from suppliers and dealers, include:
- More professional filming of engaging content
- A better range of promotions and incentives
- Easier retailer access to the digibike* platform
- Direct linking of digiBike* orders to the Madison B2B system
- The ability to comment on the site/product pages
- Offer codes featured in videos
Dominic Langan, CEO of Madison, said: "iceBike* is a great annual event and looked forward to by many, but it is a significant investment for the business, and just like last year we once again face a high level of uncertainty and it is just too much of a gamble.
"It is so unclear whether there will be any appetite to attend a trade event and socialise or if our suppliers from all over the world will even be able to travel to the UK, when the virus could still be so prevalent. We have to put safety first.
"However, we believe we will have a great digibike* experience lined up for you and your staff and some great offers and promotions to kick start your 2022 season!"
