This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

Search News

Results: 1-10 of 1762


19 Aug 2019

Cytech will be demonstrating key practises in bike maintenance at The Cycle Show 2019 that will be useful for both the trade and public.

16 Aug 2019

New for 2019, the Cycle Show are running a trade facing conference, "Show me the money: How to prosper in challenging times"

14 Aug 2019

With less than three weeks to go until Cycle September, Love to Ride have announced a few things to get you motivated!  

12 Aug 2019

The ACT has been shortlisted as a finalists for the Cycle Advocacy Award!

12 Aug 2019

The free cycling Marketplace which has been built for the local bike shop community and public alike.

9 Aug 2019

Small businesses are encouraged to think big for Small Business Saturday!

8 Aug 2019

After 15 years at the helm of Cytech at ATG Training, Julian Thrasher (aka Jules), is moving on to a new role at Madison.

8 Aug 2019

Cycle to Work Day is back for it's seventh year

7 Aug 2019

All councils within England were requested to provide details of how many businesses had been taken to court for non-payment of their business rates during the 2018/19 financial year....

6 Aug 2019

Love to Ride are back with Cycle September as an initiative to encourage
thousands of individuals and businesses around the globe to enjoy all
the benefits of bike riding. The aim...

Back to news menu

Drive impulse sales

Posted on in Business News , Cycles News

impulse salesActing on impulse is something that you can influence.

Part of our human nature is to act on impulse and this includes impulse purchases from time to time.

Building impulse purchasing into your marketing plan may sound impossible because the definition of an impulse purchase is an unplanned purchase. But you can. Many brands use impulse purchasing as a central feature of their marketing plan.

British shoppers make £21.7 billion worth of impulse purchases per annum.

To drive impulse purchasing you need to apply these three key tactics.

The product needs to be interesting, instantly understandable and something that customers can see as a virtuous choice.

Creating an air of urgency around the product is a key tactic to impulse buying.

Effectively displaying the product is also crucial because once the product is in the customer's hands you're nine parts home.

The impulse purchasing journey is very simple but it is also very easy to place barriers that affect the simplicity of impulse buying.

What is the journey?

The customer needs to be able to see the product and pick the product up.

Impulse purchasing plays very much on our fear of missing out. It is a great marketing tool for the little things and best sellers throughout the year. One of the most forgotten tips when marketing impulse products is the time of the year. Products can be marketed for holidays like Christmas or Halloween or birthdays or even bank holiday weekends.

Back to news menu

Add a comment

The ACT will not share your email address with anyone and it will not be published on the website.