This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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24 May 2019

The definitive guide to safer cycling is a four part series that offers crucial information on important cycling safety statistics as well as helpful tips.

22 May 2019

We are excited to announce that following the success of this year's event we are already busy preparing for next year's big day.

21 May 2019

The e-bike is the star player in the Netherlands, what does this mean for the cycles market?

21 May 2019

The high street should be a beacon of inclusiveness, as a retailer you can't do it alone

21 May 2019

Social media is a major feature of business's today and another avenue to engage and reach consumers

16 May 2019

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their...

15 May 2019

The definitive guide to safer cycling series offers information on important cycling safety statistics and helpful tips and advice on how to stay safe.

15 May 2019

The overriding theme of the 2019 Taipei Cycle Show was urban mobility, with creating future cities in mind

10 May 2019

If you are up for a challenging multi-day cycle route adventure or are simply looking for that leisurely bike ride for the whole family, there are a multitude of routes that make up the National...

8 May 2019

How to use your online presence to keep your business thriving

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Harness Instagram for your business

Posted on in Business News , Cycles News

instagramInstagram is a major part of any businesses online presence.

Instagram has become a more fundamental tool for small businesses over the last couple of years. For small businesses, social media is there to find and sell your niche.

For a small business, it is all about the unique brand that you offer. You can use Instagram to your advantage here by creating a personality for your unique brand and selling this personality.

The key to Instagram is all about building the right following for your business and this doesn't take a long time.

Here are four simple tips to help you get the most out of Instagram:

Tailor Instagram to suit your needs

Instagram is multipurpose, you need to figure out how Instagram can support your business and take advantage of what Instagram can do for you.

Clever photography

Instagram is the perfect platform to sell your niche.

Put your brand at the centre of your mind, what is your brand? Who is your market? What is your colour scheme? What is the message behind your brand?

These questions will help you to decide how you build your Instagram profile. One of the first things you should consider is your colour scheme and the personality of your business. If you decide that black and white is the right colour scheme for our platform then this needs to be consistent throughout all your photos. Instagram is more than just images, your profile is a canvas that you can mould to your business.

#Hashtags are your friend

Hashtags are a great way to get the key message out.

Create a bank of unique hashtags for your business.

Spark conversations and engage with other accounts

There is a level of distrust across any social media platforms because there is no direct contact or communication. You can change this by engaging with your users through Instagram stories, private messaging and in the comments of your posts.

Instagram is an incredibly interesting and key player in the social media game. Take your profile and create the canvas for your business.

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