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The Association of Cycle Traders
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Results: 1-10 of 1657

18 Feb 2019

The government has published more Brexit guidance for retailers in the case of a no deal Brexit

15 Feb 2019

The Department for Business, Energy and Industrial Strategy's have proposed to increase engagement with microbusinesses to build their awareness and understanding of the use of smart meters

15 Feb 2019

The Department of Environment, Food and Rural Affairs' have proposed to extend the carrier bag charge

13 Feb 2019

Final days to register for iceBike*, an absolute must for all IBDs this year

12 Feb 2019

Madison has produced another amazing and impressive line-up of speakers from inside and out of the cycling industry.

11 Feb 2019

East Sussex Trading Standards are working with their partners in the Fire Service and Environmental Health and widely through the Business Advice and Support Partnership to supply e-learning for...

11 Feb 2019

A new guidance has been published for the retail sector with information on preparing for the EU exit

11 Feb 2019

London Bike Show and Triathlon Show: London has announced that ticket sales are up 20% from last year

8 Feb 2019

Prevent Breast Cancer is named the first charity of the year for the Prudential RideLondon-Surrey 46

8 Feb 2019

Desktop ecommerce is getting outweighed by mobile ecommerce but conversions are still very low

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A successful bike shop: how to

Posted on in Cycles News

Richard Bowker, Criterium Cycles owner explains how a successful bike shop comes down to three fundamentals: genuinely putting the customer at the heart of the business, selecting partners and moving with the times.

bike shop bicycle shop

Placing the customer at the heart of the business

Genuine customer service is establishing trust and credibility always. Yes, this may mean telling the customer something they don't want to hear but honest advice is what the customer wants. Customer service doesn't stop once the customer has bought the product or service, this customer service is forever, and a commitment you need to be willing to make. Although, discounts and special deals attract customers, a loyal customer will come back because of the service they are given no the discounts.

Selecting partners

Working with partners that share the same value and approach that you have is key.

Sharing the same focus, quality, performance and customer-focused attention to detail no matter how different each partner is builds a great relationship.

Moving with the times

The market has been progressively deviating into core segments in the last few years.

Today's market is made up of large-scale multi-channel retailers, IBDs and smaller independents.

Large-scale multi-channel retailers are volume players adapting to 21st -century large-scale retail norms.

IBDs have created a clear narrative for who they are with a supporting fundamental point of difference which works alongside that narrative. These shops have a clear strategy that differentiates them from the large-scale volume discounters.

Smaller independents are hung up over the failing high streets and the rise of the internet and the behaviour of large-scale multi-channel retailers to redefine their own position. It is here where you need to decide what your strategy is and go from there.

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