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The Association of Cycle Traders
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Results: 1-10 of 1729

24 May 2019

The definitive guide to safer cycling is a four part series that offers crucial information on important cycling safety statistics as well as helpful tips.

22 May 2019

We are excited to announce that following the success of this year's event we are already busy preparing for next year's big day.

21 May 2019

The e-bike is the star player in the Netherlands, what does this mean for the cycles market?

21 May 2019

The high street should be a beacon of inclusiveness, as a retailer you can't do it alone

21 May 2019

Social media is a major feature of business's today and another avenue to engage and reach consumers

16 May 2019

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their...

15 May 2019

The definitive guide to safer cycling series offers information on important cycling safety statistics and helpful tips and advice on how to stay safe.

15 May 2019

The overriding theme of the 2019 Taipei Cycle Show was urban mobility, with creating future cities in mind

10 May 2019

If you are up for a challenging multi-day cycle route adventure or are simply looking for that leisurely bike ride for the whole family, there are a multitude of routes that make up the National...

8 May 2019

How to use your online presence to keep your business thriving

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A successful bike shop: how to

Posted on in Cycles News

Richard Bowker, Criterium Cycles owner explains how a successful bike shop comes down to three fundamentals: genuinely putting the customer at the heart of the business, selecting partners and moving with the times.

bike shop bicycle shop

Placing the customer at the heart of the business

Genuine customer service is establishing trust and credibility always. Yes, this may mean telling the customer something they don't want to hear but honest advice is what the customer wants. Customer service doesn't stop once the customer has bought the product or service, this customer service is forever, and a commitment you need to be willing to make. Although, discounts and special deals attract customers, a loyal customer will come back because of the service they are given no the discounts.

Selecting partners

Working with partners that share the same value and approach that you have is key.

Sharing the same focus, quality, performance and customer-focused attention to detail no matter how different each partner is builds a great relationship.

Moving with the times

The market has been progressively deviating into core segments in the last few years.

Today's market is made up of large-scale multi-channel retailers, IBDs and smaller independents.

Large-scale multi-channel retailers are volume players adapting to 21st -century large-scale retail norms.

IBDs have created a clear narrative for who they are with a supporting fundamental point of difference which works alongside that narrative. These shops have a clear strategy that differentiates them from the large-scale volume discounters.

Smaller independents are hung up over the failing high streets and the rise of the internet and the behaviour of large-scale multi-channel retailers to redefine their own position. It is here where you need to decide what your strategy is and go from there.

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